Host multiple sites on same domain with different directories.

Hello all,

I'm new to IIS and working on a project to incorporate a bunch of different websites into one domain with subdirectories for each site; such as beforehand we had: www.example1.com, www.example2.com, www.example3.com, etc...

But now we need: www.example.com/example1, www.example.com/example2, www.example.com/example3, etc..

How should I set up IIS7 to handle these independently of each other?

Thanks and hope you have an epic day!